56 Marine Parade · Great Yarmouth · NR30 2EJ

New Executive Living ON THE
GOLDEN MILE

Four high-specification waterfront residences where coastal heritage meets modern luxury — designed for the professional who refuses to compromise.

4 Executive
1-Bed Flats
Waterfront
Property
Hi-Speed
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Heritage Stays by the Sea

Redefining
Business Travel

At Lavish Collections, we believe your accommodation should be as ambitious as your business goals. We provide a seamless blend of historic character and modern luxury — a sophisticated home base where you can work effectively and unwind in style against the backdrop of the Great Yarmouth coast.

Grade II Legacy, Reimagined

A prominent listed landmark, meticulously renovated with a preservation-first philosophy.

Smart Integration

19th-century character meets 21st-century technology — self check-in, smart climate, energy-efficient appliances.

The Executive Standard

The privacy of a private apartment. The luxury of a boutique hotel. The reliability of corporate-grade infrastructure.

Our Story

How it all Started

From Vision to the Shoreline

Lavish Collections was born from a simple observation: the Golden Mile deserved a new gold standard. We looked at the historic charm of 56 Marine Parade and saw an opportunity to strip away the dated conventions of traditional guest houses. We set out to gut the old and build the new — integrating cutting-edge smart technology, energy-efficient infrastructure, and avant-garde design into a heritage location. Today, we stand as a beacon of modern residency, offering a curated experience for the traveller who refuses to compromise on style or substance.

Elevating the Stay

Our mission is to provide a seamless, high-end sanctuary for the modern professional. We aim to eliminate the "friction" of travel through tech-driven self check-ins, proactive housekeeping, and strategic local logistics. At Lavish Collections, we don't just provide a room — we provide a high-performance environment where comfort meets corporate-grade reliability.

Setting the New Coastal Standard

Our vision is to become the premier name in boutique coastal residency across the UK. We strive to be the first choice for companies and discerning travellers who seek a "home-plus" experience — the privacy of an apartment, the luxury of a boutique hotel, and the sustainability of tomorrow's technology. We aren't just part of Great Yarmouth's landscape; we are leading its modern evolution.

"We looked at the historic charm of 56 Marine Parade and saw not a guest house — but a sanctuary waiting to be revealed."
— Lavish Collections, Founders

Accommodation

The Suites

Four individually designed residences, each with its own character — unified by the same commitment to professional comfort and coastal elegance.

Ciel d'Or

Refined gold accents and warm, neutral tones create a prestigious finish worthy of its name.

1 × King Bed

Seraphine

Calming tones and sleek finishes craft a quiet, professional sanctuary designed for mental clarity.

1 × King Bed

Belle Etage

A classic yet contemporary palette that exudes professional prestige and quiet luxury.

1 × King Bed

Amelisse

Tucked away for maximum seclusion — designed for the professional who prioritises quietude and deep focus.

1 × Super King Bed

What's Included

Every Detail Considered

A Masterclass in Modern Efficiency

A sleek, minimalist kitchen with premium finishes and all-new top-tier appliances — every unit energy-efficient, ensuring a high-performance cooking experience.

  • Refrigerator
  • Electric Stove & Oven
  • Dishwasher
  • Coffee Maker
  • Microwave & Electric Kettle
  • Induction Hob
  • Dinnerware for 4
  • Cutlery & Glassware
  • Pots & Pans
  • Tea, Coffee & Sugar
  • Basic Condiments
  • Dish Soap & Cloths

State-of-the-Art Bathrooms

Dramatic dark marble finishes with gold hardware. Every detail chosen for the professional who values genuine downtime.

  • Intelligent Electric Showers
  • Instant-Heat Electric Taps
  • Smart Humidity Sensors
  • Premium Toiletries
  • Ultra-Absorbent Towels
  • Signature Robes & Slippers

Corporate-Grade Connectivity

Everything a modern professional needs to work at peak performance, from broadband to entertainment.

  • Ultra-Fast Wi-Fi
  • Strong 4G/5G Reception
  • Smart TV
  • Netflix Included
  • Amazon Prime Included
  • Smart Climate Control

Professional-Grade Housekeeping

A strategic schedule that maintains excellence without interrupting your focus or privacy.

  • Cleaning Touch-Up — every 4 days
  • Towel Refresh — every 4 days
  • Linen Change — every 7 days
  • Refuse Collection — every 4 days
  • Supplies Replenished — every few days
  • Self Check-In — from 2:00 PM

Pet-Friendly Stays

Work & Travel
With Your Pet

At Lavish Collections, we understand that for many modern professionals, "work" isn't just a location — it's a lifestyle. We also know that your most important colleague often has four legs.

A Sanctuary for You and Your Pet

Our suites are designed to accommodate the unique needs of the digital nomad and executive traveller who brings their pet along.

Productivity Meets Paws

Why choose between a career milestone and your companion? Our suites provide the space and tranquility needed for a focused workday, while our pet-friendly policy ensures you don't have to leave a family member behind.

The Golden Mile Backyard

You are steps away from wide-open coastal paths and the sandy expanses of the Great Yarmouth shoreline — the ultimate playground for an active dog.

"Studies show that working alongside a pet reduces stress and increases productivity. At Lavish Collections, we don't just allow pets — we facilitate a lifestyle where you can perform at your best without the guilt of leaving them behind."

Why Choose Us

Why Lavish Collections

The Executive Residency Standard

We offer a sophisticated hybrid between a luxury hotel and a private apartment. Our suites are designed for the modern professional who finds standard hotel rooms too restrictive — providing the space to breathe, relax, and perform at peak.

Optimised Maintenance for Long Stays

Unlike traditional rentals that leave guests to fend for themselves, or hotels that interrupt daily, we provide a strategic housekeeping schedule — a cleaning touch-up every 4 days and a full linen refresh every 7, maintaining a professional-grade environment without invading your privacy.

Green Stays

We appeal to the environmentally conscious corporation. By investing in all-new, top-tier energy-efficient appliances and smart heating systems, we provide a "Green Stay" without compromising on luxury.

Strategic Logistics

Location is a logistical asset. Being at 56 Marine Parade places your staff within walking distance of the town centre, railway station, and major transit hubs. We handle Council Parking Permits, ensuring a seamless "park and walk" experience from the moment they arrive.

Getting Here

56 Marine Parade
Great Yarmouth

Perfectly positioned on the Golden Mile — the seafront promenade at the heart of Great Yarmouth.

On Foot
Directly on the Golden Mile promenade. Town centre within walking distance.
Rail & Bus
Railway station 0.8 miles · Bus terminus 0.3 miles (6–8 min walk)
By Car
Pay-and-display bays on connecting streets. Parking permits available on request.
Norwich Airport
20 miles · 35–45 minute drive
London Stansted
85 miles · approx. 1 hr 45 min drive
Get Directions →

Corporate Rates

Transparent Pricing

All prices exclude VAT (20%). One-time cleaning fee of £85 applies to all stays. Choose your preferred rate type below.

Short Stay
£170/night
2–6 nights
  • Minimum 2 nights
  • £85 one-time cleaning fee
  • All suites available
  • Prices ex. VAT (20%)
Non-refundable — no cancellation, modification or refund possible.
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Most Popular
Weekly Stay
£155/night
7–13 nights
  • Minimum 7 nights
  • £85 one-time cleaning fee
  • Housekeeping included
  • Prices ex. VAT (20%)
Non-refundable — no cancellation, modification or refund possible.
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Extended Stay
£145/night
14+ nights
  • Minimum 14 nights
  • £85 one-time cleaning fee
  • Full linen service
  • Prices ex. VAT (20%)
Non-refundable — no cancellation, modification or refund possible.
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Reservations

Book Your Stay

Select your dates and suite to check availability and make a reservation.

Property Rules

A Few Things to Note

No Smoking

Strictly non-smoking throughout. £500 penalty applies.

Registered Guests Only

Unregistered visitors will result in immediate eviction without refund.

No Parties

No large gatherings, drug use, or excessive alcohol consumption.

Pets Welcome

We happily accommodate well-behaved pets. Steps from the beach.

Quiet Enjoyment

Respect for neighbours is required. No excessive noise or rowdy behaviour.

Report Damage

Any damages or malfunctions must be reported to the property manager immediately.